Crisis Management & Crisis Communication

Last Friday night, our Professor discussed about the crisis communication and crisis management.

What is Crisis?  A crisis is any situation that would threaten the reputation, the integrity of the company or the organization. Crisis is an unexpected;  there is a threat or challenge that require immediate attention. 

I learned that I should be prepared before, during and after crisis. There should be preparation before anything happen and people should know each other. Let the team organize so they will know what to do in a particular crisis. Also, people should be brief and build trust and let them know what's happening.

Image credit: http://www.roughhousemedia.co.uk/all-posts/crisis-communications-quote-warren-buffet/

What is Crisis Management?  A crisis management is the process where the company or the organization deals with unexpected event or sudden situation that can ruin the company or the organization. To help the organization to deal with sudden and significant negative event.

Company should have a plan, failure to plan could be disastrous. For instance, put a back-up system in place to have a copy of key data in the event of a system failure. It is important to have a plan in place that will allow you to handle  any crises with ease as well as keeping the business running.

What is Crisis Communication?  A crisis communication is the exchange of information within and between the authorities, organizations, media and interested individuals and groups before, during and after a crisis.

I learned that during crisis, don't let the lawyer to speak up for your. Keep the good name of the company and your reputation by being honest and by not lying and not hiding the truth. People will remember you on how the company presented during crisis. Always remember that it is always best when a mistake has been made to admit.

Being the future leaders in the business world, it is our duty to call the team and inform them the truth of what's happening; show concern for the safety of our people; encourage; stand up; and take responsibility. 

References:

http://www.roughhousemedia.co.uk/all-posts/crisis-communications-quote-warren-buffet/